Margaret River & Southern WA top Lonely Planet list for 2019 »

Named number one destination in Asia-Pacific to visit

Media release
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The township of Margaret River

The township of Margaret River [©www.margaretriver.com]

 

Global travel authority Lonely Planet has today named Margaret River and Southern Western Australia as the number-one Asian-Pacific destination to visit in the year ahead.

Expanded this year to include Australia, New Zealand and the Pacific, Best in Asia Pacific is Lonely Planet’s fourth annual agenda-setting list of the region’s 10 best destinations to visit in the next 12 months. The badge of honour marks the first time an Australian destination has taken out the top spot since Lonely Planet's Best In lists started 15 years ago.

As a leading travel media company and the world's number one travel guidebook, Margaret River Busselton Tourism Association (MRBTA) Joint CEO, Sharna Kearney, said the recognition is a major coup for the region.

"To see Margaret River topping this list, ahead of really high calibre destinations is hugely exciting and reinforces the region's desirability for visitors. Our natural assets and the incredible experiences available to visitors are increasingly recognised on an international stage and this is something the entire region can be proud of."

Announcing Margaret River & Southern WA’s top-ranking, Lonely Planet enthused: “Take one look at Meelup Beach and you’ll wonder where it’s been all your life: the West Australian bush parts to reveal ocean the hue of a Bombay Sapphire bottle, which is typical of the coastline stretching from Margaret River to the state’s south. Beyond the sand, some of the country’s slickest wineries, breweries and restaurants lie between tracts of tall-tree forest and kangaroo-dotted farmland.”

MRBTA has channelled a significant amount of funds generated through our operations towards marketing efforts in South-East Asia over the past two years, with a particular focus on Singapore, bolstered by the International Wine Tourism Grant. The activity has included co-funded campaigns with Expedia, development of a new podcast launching in August and in-market events under the Margaret River On Tour brand.

Mrs. Kearney added "The announcement today will no doubt add a well-received boost to the region's marketing efforts and we look forward to opportunities to leverage off our title as the Best in Asia Pacific."

 

Background

The International Wine Tourism Grant is funded by Wine Australia, Margaret River Wine Association, Margaret River Busselton Tourism Association, South West Development Commission and Australia’s South West.

Margaret River On Tour will see over 30 of the region's wineries, breweries, distilleries, experiences and events descend on Singapore and Malaysia this August.

 

About the Margaret River Busselton Tourism Association

The Margaret River Busselton Tourism Association (MRBTA) is a not-for-profit organisation, with more than 700 members and 150 staff across the Margaret River region.

The MRBTA operates four caves, two lighthouses, an adventure ropes course, and manages airport ground handling.

The funds generated by MRBTA allows it enhance sustainable tourism by marketing the region to visitors, undertaking visitor servicing, providing high quality attractions, and investing in the conservation and preservation of its natural and heritage assets, with a resulting contribution to the economy of the region.

Regions

  • Margaret River (WA)

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August 12th, 2019
 
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